Disney and Swarovski To Launch Alice In Wonderland-Inspired Jewellery Collection Eye of Dubai (press release)
In celebration of the highly anticipated Walt Disney Pictures film Alice In Wonderland, Disney Consumer Products and Swarovski, the world’s largest producer of cut crystal, are launching an all new collection of jewellery pieces. Consumers will be taken inside the world of “Underland” to commune with the unexpectedly mad and caring characters in the latest film by Tim Burton. Capturing the spirit of each character in the film, the line features a host of vintage and gothic details inspired by the outlandish personalities found down the rabbit hole, and demonstrate the attention to detail in products that are the result of the long collaboration between Disney and Swarovski. “The Red Queen”, (Helena Bonham Carter), is characterised by the powerfully timeless symbol of the red heart, and is the inspiration for a series of pieces in the collection. Enchantingly sophisticated, the Red Queen-themed pendant and ring feature a heart inside a heart cut-out, and are both made of miniature red crystals, applied using Swarovski’s exclusive Pointiage™ technique. The playing card surroundings of the Red Queen throughout the film serve as inspiration for a pendant, earrings and a ring. Produced in epoxy set with miniature black or red crystals, each of the symbols hangs delicately, and they are all held in place by fine ruthenium chains. The ring has a dual role to play, as the red heart and jet-black spade can be worn either together or independently. Taking inspiration from the “Mad Hatter”
